Di Fara's, the pizza place 12 blocks from my ancestoral home in Brooklyn, N.Y. and one of the absolute best places for pizza by the slice in New York City (hence anywhere in the universe), is now charging $5/slice...and getting it! I completely understand why.
Di Fara's is the pizza place around the corner from my high school's football field where we went before and after practice. It was a block away from the Avenue J station on the subway and so was a place I had to walk by at least a few times a week when it wasn't football season.
Back then Di Fara's charged the going rate -- 15 cents for a slice and 10 cents for a small coke -- and had people waiting in line. According to the New York Times, even though there are a bunch of other pizza places nearby (trust me on this) or, in economic terms, ample substitutes at lower prices, the lines still exist at Di Fara's even at these prices.
I wonder what a small Diet Coke goes for these days.
