Full-page, full color ads in major newspapers are very expensive. Depending on the paper, it costs between $50,000 and $100,000 per ad.
So what was Chrysler doing running a full-page, full-color ad in today's Washington Post and New York Times (I assume it was in other major papers as well but those are the only two I've seen so far today) saying "Thank You America" "for investing in Chrysler"?
First, this wasn't an investment, it was a loan.
Second, if it was in such desperate shape that it needed a loan from the U.S. government, why the hell was Chrysler spending any of that loan on a full-page add that doesn't sell more cars or help restructure the company?
My guess is that this was a multi-million dollar ad buy across the country. What else that was more productive or would have better helped the bottom line so the loan would be repaid could Chrysler have done with this money?
The real question is whether Chrysler officials flew in a company jet to the ad agency to approve the copy.
P.S. Before anyone accuses me of being anti-US auto manufactures...I drive a Chrysler.
It was in the WSJ yesterday, too...
I don't know why they were thanking me... I wouldn't "invest" in Chrysler unless the government coerced me to... oh, wait...
Chrysler bailout
Hey folks, it's a loan..... not a gift. Am tired of Congressional idiots giving bailouts right and left to risky businesses. They need to go into bankruptcy and RESTRUCTURE their business and not throw good money down the toilet (placing the ad for thousands of dollars). This proves to me, bailing them out was IDIOTIC.
Chrysler ownership
Chrysler is owned by political insiders like Dan Quayle and John Snow. They were trying to flip the unprofitable parts and make a killing on the finance part, but they got caught with their pants down. The owners do not deserve a bailout. Chrysler should be allowed to fall into receivership and merged with GM. It would be a good way to downsize BigAuto which needs to happen anyway because of underutilized capacity.
Private jet episode
I hope best practices include:
* Documented, consistent safety procedures for all locations
* Ongoing safety compliance audits/assessments and resulting improvements
* Detailed guidance, policies and directives for safety-approved flight operations
* Verified compliance with safety program directives
* Ongoing safe operational control, support and communication
* Quality assurance through continuing analysis and surveillance
* Leadership emphasis on quality, integrity and safety
Private Jet
Reading Private jet articles also giving some pleasure like going in a private Jet!!